DMG Radio Australia (www.dmgradio.com.au), one of Australia’s largest radio networks, today announced that it has entered into a joint venture with Rdio (www.rdio.com), the digital music service started by the creators of Skype.
This partnership expands the musical footprint of each company, bringing a richer experience to DMG Radio’s audience while providing Rdio with a strong platform for growth in the Australian market.
Rdio, who entered Australia in January of 2012, is an on-demand digital music service with over 15 million songs that fans can discover, play and share across the web and mobile devices, even offline. Rdio’s rich social discovery features allow fans to find new music through friends, people with similar taste, critics, radio personalities, and even the artists themselves. As a natural extension of broadcast radio, Rdio’s on-demand features enable DMG Radio listeners to explore more music by the artists they discover through the network’s curated listening experiences.
“This ground breaking partnership demonstrates the changing face of dmg Radio as the media landscape evolves,” said Cathy O’Connor, DMG Radio Australia CEO. “35% of our listeners use streaming music services and we’re committed to evolving to meet their changing behaviours, be that via broadcast, digital and mobile platforms. Rdio brings a strong global track record in developing leading edge technology to the partnership and we were particularly impressed with the social elements of the service, around the discovery and sharing of music.”
“We’re very excited to join forces with dmg Radio to jointly grow Rdio in Australia” said Drew Larner, CEO of Rdio. “dmg Radio has a strong history of innovation in an increasingly fluid broadcast environment and is passionate about delivering quality music programming to their listeners. We believe this is a perfect union of broadcast and technology co-existing to create a better experience for everyone in the ecosystem.”
Further uniting the offerings of both companies, DMG Radio brings extensive curation, cross-promotion and strength in customer acquisition to the partnership. High profile radio personalities will be able to reach their fans in a whole new, social way and share their musical favourites with their followers beyond the airwaves to Rdio. Working with DMG Radio will help Rdio reach even more of Australia’s vast community of avid music enthusiasts, proving there is strength in diversity.
About DMG Radio Australia
DMG Radio Australia comprises eight FM radio stations and one AM radio station. DMG's radio brands include the established Nova stations; Nova 969 Sydney, Nova 100 Melbourne, Nova 1069 Brisbane, Nova 919 Adelaide and Nova 937 Perth; and smoothfm 95.3 in Sydney and smoothfm 91.5 in Melbourne. In addition, DMG Radio operates Adelaide's FIVEaa and Star 104.5 on Central Coast as well as digital stations Novanation and Koffee. www.dmgradio.com.au
About Rdio
Rdio is the ground-breaking digital music service that is reinventing the way people discover, listen to, and share music. With on-demand access to over 15 million songs, Rdio connects people with music and makes it easy to search for and instantly play any song, album, artist or playlist without ever hearing a single ad. Discover what friends, people with similar tastes, recording artists and more are listening to in real-time and share across Twitter and Facebook. Build a digital music collection that’s available everywhere - on the web, in-home or in-car, on tablets or mobile phones, and even offline.
Launched in August 2010, Rdio is headquartered in San Francisco and was founded by Janus Friis, one of the creators of Skype. The service is currently available in the US, Canada, Brazil, Germany, Australia, New Zealand, Spain, Portugal, Denmark, Great Britain, France, Sweden and Finland. Rdio is funded by Atomico, Janus Friis through his investment entities, Skype and Mangrove Capital Partners. For more information and to sign up, visit www.rdio.com.
10/08/2012