DMG Radio Australia has entered the world of sports retail with the launch of a new sporting goods store, featuring a line of exclusive workout wear, headed up by our HR manager Gareth Aldis.
Sporting this season’s must have training gear, the new store is stocked full of DMG Radio Australia products for those who like to look good when working out. From cheeky cycling kits to reasonably-priced running vests and t-shirts, the bespoke range has been made using the latest light-weight, breathable material.
DMG Radio Australia's fetching cycling kit
As a long-time cyclist, Gareth – who originally pitched the idea – was only too happy to explain the motivation behind the radio company’s decision to begin selling its first range of fetching training garments.
“Sport is such a huge and accessible part of Australian culture, what better way to combine our listeners’ passion for exercise than with our own range of sporting products.”
Rearview ... a cheeky Nova boy salute
Designed in collaboration with custom sporting goods manufacturer Pinnacle Sportswear the limited edition DMG Radio Australia collection retails at around $150 for the cycling kits, $40 for the vests, and $42 for the t-shirts.
Interested in more detail or wish to order? Please contact Gareth directly at galdis@dmgradio.com.au